Beyond design, mastering the air

Are you ready to dive into the captivating world of Lamborghini’s design and aerodynamics? At Lamborghini Charlotte, we’re thrilled to share an in-depth look at the dynamic relationship between artistry and science that defines our brand DNA. Join us as we explore this exciting journey, filled with inspiration, innovation, and the promise of the upcoming Lamborghini Revuelto.

Unveiling Lamborghini’s Design Legacy

Lamborghini’s design is a hallmark of excellence, with a heritage steeped in over six decades of creative brilliance. Our models are the embodiment of future-proof originality, continuously pushing the boundaries of automotive aesthetics. However, beneath the striking exterior of every Lamborghini lies a commitment to performance, with aerodynamics playing a pivotal role in our design philosophy.

“Beyond Design, Mastering the Air” – A Fascinating Video Insight

Our video presentation, titled “Beyond Design, Mastering the Air,” offers a unique glimpse into the intricate interplay between Lamborghini’s design philosophy and the science of aerodynamics. In this exclusive showcase, you’ll hear from two key figures at the heart of our creative process: Mitja Borkert, our Design Director, and Ugo Riccio, Coordinator of Aerodynamics, Aero Acoustics, and Vehicle Thermal Management.

The Artistry Behind Lamborghini Design

Mitja Borkert, Lamborghini’s Design Director, shares his eclectic sources of inspiration, ranging from music and art to cherished memories. At Lamborghini, we consistently look to the future, pushing boundaries, refining our craft, and setting trends. Borkert describes our design process as a harmonious rhythm, where every component and detail contributes to a unified masterpiece.

The Science of Aerodynamics – A Fundamental Pillar

Ugo Riccio, our Coordinator of Aerodynamics, takes us into the realm of aerodynamic engineering, revealing how it is seamlessly integrated into every Lamborghini design. He underscores that Revuelto’s aerodynamic prowess goes beyond appearances, influencing every line, surface, and shape. This harmonious marriage between design and aerodynamics is a core tenet of our brand philosophy.

Collaboration for Excellence

Behind the scenes, Lamborghini’s design and research and development (R&D) teams collaborate tirelessly. Mitja Borkert leads the Centro Stile, a team of 20 individuals overseeing a larger group of over 60 specialists. Within R&D, Ugo Riccio works alongside seven dedicated aerodynamics engineers, all under the guidance of Rouven Mohr, Lamborghini’s Chief Technical Officer. This collaborative spirit allows us to continually challenge norms, test boundaries, and deliver groundbreaking innovations.

Revuelto: The Epitome of Integration

Ugo Riccio showcases the upcoming Lamborghini Revuelto as a true masterpiece of integrated design and aerodynamics. Specific examples highlight how airflow is managed from the front fender to the car’s side, enhancing both performance and aesthetics. Even elements like door handles and roof design are meticulously crafted to optimize airflow and reduce drag. The innovative rear wing, with multiple positions, exemplifies our commitment to aerodynamic excellence without compromising on design appeal.

Conclusion: Lamborghini’s Airborne Mastery

Lamborghini’s unwavering dedication to design and aerodynamics has given rise to extraordinary vehicles like the Revuelto. This dynamic relationship between art and science, embodied in every Lamborghini model, showcases our mastery of the air. As we continue to redefine automotive excellence, we eagerly anticipate the day when the Revuelto becomes more than a masterpiece in the making.

Note: The vehicle mentioned in this article, “Revuelto,” is not yet offered for sale and is not subject to Directive 1999/94/EC. Fuel consumption and emissions data are in the type of approval stage.

Elevate Your Lamborghini Experience with Lamborghini Charlotte

At Lamborghini Charlotte, we’re not just passionate about our vehicles; we’re passionate about sharing the Lamborghini experience with you. Explore our website to discover more about our latest models, services, and exclusive offers. Contact us today to start your journey towards Lamborghini ownership and join our community of enthusiasts who appreciate the artistry and science behind every Lamborghini masterpiece.